Turn Your Financial Expertise Into a Profitable, Portable Business

Everything you need to launch and grow a financial coaching business—at your own pace, on your terms.

Who This Course Is For

The Financial Coaching Business Builder is for financial professionals who want to build an income-generating coaching practice they can take anywhere—while making a positive difference in people’s lives. It’s perfect for:

  • Military spouse financial counselors who want consistent income and the flexibility to work wherever the military sends them

  • Financial coaches who want a proven roadmap for building a thriving business

  • Money coaches looking to grow and maintain a steady client base

  • Financial coaches and counselors ready to confidently price and market their services

  • Financial pros who want simple, effective systems to run and grow their business

Build a Business That’s Profitable and Portable

You already have the financial expertise, now you’re ready to take control of your career and income. But maybe you’re wondering:

Where do I start?
How do I find clients?
How do I turn this into real, sustainable income?

That’s where The Financial Coaching Business Builder comes in.

You’ll learn how to create a business that works for YOU—aligned with your goals, strengths, personality, and lifestyle. You'll walk away with the tools, resources, and confidence to build a business you love. One that makes an income and an impact.

What You'll Get From This Course

  • Get Started

    Step-by-step guidance to get your business up and running—fast.

  • Find Your Niche

    Proven tools to define your niche and stand out in the market.

  • Price With Confidence

    Blueprint for pricing your services so you attract the right clients and position yourself against the competition.

  • Hone Your Coaching Process

    Mentorship to develop a coaching process that delivers great results for clients and plays to your strengths.

  • Market Your Business

    A simple, actionable marketing plan to start bringing in paying clients.

  • Build Your Systems

    Easy-to-use systems to help you manage your business smoothly and scale as you grow.

  • Sales Coaching

    You’ll also get the opportunity to schedule a 1:1 call with me to practice your sales skills—so you can start signing clients with confidence.

Inside the Course: Modules

Module 1: The Mindset Kickstart

Get in (and stay in) the mindset you need to succeed—and become the business owner and coach you want to be.


Module 2: Planning Your Business Like a Pro

Identify your niche, set clear goals, and plan for success.


Module 3: Setting up For Success

From business entities to pricing your services—everything you need to confidently launch your business.


Module 4: Framework (Creating Systems and Processes)

Build the foundation: client intake, management systems, coaching tools, and processes that fit YOU.


Module 5: Marketing (How to Get Clients)

Learn how to attract and sign paying clients—starting from day one.


Module 6: Managing, Maintaining & Growing

Master the day-to-day: bookkeeping, client communication, marketing, and business development for long-term success.

Why I Created This Course

Hi, I’m Lacey Langford—financial coach, writer, and podcaster who helps the military community master personal finance.

When I first started, I was stuck.
I had the education. The experience. The passion. But military life made it nearly impossible to maintain a steady finance career.

I wanted to contribute more to my family’s finances—and create a career I could actually take with me anywhere.

But starting a business? That felt overwhelming.

Even with a business degree, I was winging it—struggling to get clients, doubting myself, wasting time on the wrong things. The unknowns cost me time, money, and energy I didn’t have to waste.

Eventually, through a LOT of hard lessons, I figured it out:

✅ How to find my “zone of genius” to do the work that lights me up—and pays
✅ How to create systems to manage my business more efficiently
✅ How to deliver results for clients
✅ And how to market and grow my business consistently

Since 2014, I’ve built a successful, portable financial coaching business—and I’ve mentored other coaches and counselors to do the same.

Now, I’ve put everything I’ve learned into The Financial Coaching Business Builder—so YOU don’t have to figure it all out the hard way.

Testimonials

Loren Flood

If you want to start a business and are unsure where to begin, begin here. Lacey's Financial Coaching Business Builder has been incredibly valuable. The content contained in the course strikes a delicate balance of being motivating and informative in a perfect, digestible chunk. Lacey was very accessible and there were several coaching calls where you could ask specific questions. Money well spent.

Mark

For the person who is new to starting up a small coaching business, Lacey was the perfect fit. She provided not only the guidelines for starting from scratch but also specific and tangible resources to help you along in the process. Professional, knowledgeable, and VERY patient. Worth every penny and more.

Brian Lomax

Lacey Langford is the queen of business startup. She provided me with information to help me build my personal finance coaching business from bust to brilliance. Her knowledge of business startup is well worth the money. She cares about helping others get established and get into the business of financial counseling. I'm excited to have taken her course. Lacey is my go-to person for opening my coaching business.

Michelle R. Vigil

I highly recommend Lacey's course to help launch your financial coaching business. Structured modules with practical strategies, tips, and resources with Lacey's action-oriented and non-judgmental attitude to support you. I've been impressed with her energy, experience, and ability to be clear and straight forward in her communications. Her ability to articulate the financial coaching business is extraordinary. I love her personality, coaching style, and energy. I found everything to be useful in starting my own business. She helped me answer questions I was too embarrassed to ask before. Priceless!

Stephanie Sorrell

This course is amazing! Lacey provides step by step instructions and invaluable content. She teaches you HOW to set up your business AND how to position it for success. Don't re-invent the wheel, get connected with FCBB!

Vineet Prasad

Lacey has provided me with great advice on building and growing my financial coaching business. I especially appreciated her clear and engaging communication style. I believe Lacey's knowledge would be a valuable resource for any aspiring financial coach!

Katlyn Viers

Working with Lacey helped me to finally shift my mindset towards seeing financial coaching as a viable business for myself. She knows her stuff and is happy to dive into the important details that new business-owners want to know about including program structure, organization, and developing multiple revenue streams.

After working with other coaches before working with Lacey, I wish I had found her sooner! In working with her through the Financial Coaching Business Builder, I realized that intimidation of the unknown had kept me from opening my own financial coaching business. Her delivery, knowledge, and coaching techniques were just what I needed to free me from that thought process. While the program is easy to follow and understandable, I found tremendous value in the individual and group calls. Within the first month of working with Lacey, I had obtained an opportunity to write for a publication and booked my first clients. If you are wanting to start your own business, Lacey is worth every penny!

Frequently Asked Questions

  • HOW LONG WILL I HAVE ACCESS TO THE COURSE?

    You’ll have access to the full course materials for one year from your enrollment date.

  • IS THIS COURSE LIVE OR SELF-PACED?

    This is a self-paced course—you can go through the material at your own speed. You’ll also have access to schedule a private call with me to practice selling your services and get additional support.

  • HOW IS THE COURSE DELIVERED?

    The Financial Coaching Business Builder is a self-paced online course. You’ll get video lessons, guides, resources, and action sheets—all designed to help you take immediate steps to build your business. In each video, I walk you through the lessons, sharing real-world examples, practical tips, and actionable guidance you can apply right away.

  • WILL THIS COURSE HELP ME FIND PAY CLIENTS?

    Yes! You’ll learn how to market your business, attract clients, and confidently sell your services.

  • DO I NEED TO HAVE A BUSINESS ALREADY?

    No. This course is perfect if you’re just starting out or if you have a few clients but want to build a more solid, profitable business.

  • IS THIS ONLY FOR MILITARY ONLY?

    Not at all! While many military spouse financial professionals take this course, it’s open to anyone who wants to build a portable financial coaching business.

Imagine What’s Possible

I know what it’s like to feel stuck—wanting more but unsure how to get there.

And I also know what it feels like NOW—having a thriving coaching business that supports my family and lets me work from anywhere.

You can do this too.

If you’re ready to:

✅ Take control of your career
✅ Build a flexible business that moves with you
✅ Make good money doing what you love
✅ Have a real impact on your clients’ lives

... then I’m ready to help you—every step of the way.

Let’s build your coaching business together!