Turn Your Financial Expertise Into a Profitable, Portable Business
Everything you need to launch and grow a financial coaching business—at your own pace, on your terms.
Who This Course Is For
The Financial Coaching Business Builder is for financial professionals who want to build an income-generating coaching practice they can take anywhere—while making a positive difference in people’s lives. It’s perfect for:
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Military spouse financial counselors who want consistent income and the flexibility to work wherever the military sends them
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Financial coaches who want a proven roadmap for building a thriving business
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Money coaches looking to grow and maintain a steady client base
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Financial coaches and counselors ready to confidently price and market their services
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Financial pros who want simple, effective systems to run and grow their business
Build a Business That’s Profitable and Portable
You already have the financial expertise, now you’re ready to take control of your career and income. But maybe you’re wondering:
Where do I start?
How do I find clients?
How do I turn this into real, sustainable income?
That’s where The Financial Coaching Business Builder comes in.
You’ll learn how to create a business that works for YOU—aligned with your goals, strengths, personality, and lifestyle. You'll walk away with the tools, resources, and confidence to build a business you love. One that makes an income and an impact.
Inside the Course: Modules
Module 1: The Mindset Kickstart
Get in (and stay in) the mindset you need to succeed—and become the business owner and coach you want to be.
Module 2: Planning Your Business Like a Pro
Identify your niche, set clear goals, and plan for success.
Module 3: Setting up For Success
From business entities to pricing your services—everything you need to confidently launch your business.
Module 4: Framework (Creating Systems and Processes)
Build the foundation: client intake, management systems, coaching tools, and processes that fit YOU.
Module 5: Marketing (How to Get Clients)
Learn how to attract and sign paying clients—starting from day one.
Module 6: Managing, Maintaining & Growing
Master the day-to-day: bookkeeping, client communication, marketing, and business development for long-term success.
Why I Created This Course
Hi, I’m Lacey Langford—financial coach, writer, and podcaster who helps the military community master personal finance.
When I first started, I was stuck.
I had the education. The experience. The passion. But military life made it nearly impossible to maintain a steady finance career.
I wanted to contribute more to my family’s finances—and create a career I could actually take with me anywhere.
But starting a business? That felt overwhelming.
Even with a business degree, I was winging it—struggling to get clients, doubting myself, wasting time on the wrong things. The unknowns cost me time, money, and energy I didn’t have to waste.
Eventually, through a LOT of hard lessons, I figured it out:
✅ How to find my “zone of genius” to do the work that lights me up—and pays
✅ How to create systems to manage my business more efficiently
✅ How to deliver results for clients
✅ And how to market and grow my business consistently
Since 2014, I’ve built a successful, portable financial coaching business—and I’ve mentored other coaches and counselors to do the same.
Now, I’ve put everything I’ve learned into The Financial Coaching Business Builder—so YOU don’t have to figure it all out the hard way.
Testimonials




Frequently Asked Questions
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HOW LONG WILL I HAVE ACCESS TO THE COURSE?
You’ll have access to the full course materials for one year from your enrollment date.
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IS THIS COURSE LIVE OR SELF-PACED?
This is a self-paced course—you can go through the material at your own speed. You’ll also have access to schedule a private call with me to practice selling your services and get additional support.
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HOW IS THE COURSE DELIVERED?
The Financial Coaching Business Builder is a self-paced online course. You’ll get video lessons, guides, resources, and action sheets—all designed to help you take immediate steps to build your business. In each video, I walk you through the lessons, sharing real-world examples, practical tips, and actionable guidance you can apply right away.
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WILL THIS COURSE HELP ME FIND PAY CLIENTS?
Yes! You’ll learn how to market your business, attract clients, and confidently sell your services.
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DO I NEED TO HAVE A BUSINESS ALREADY?
No. This course is perfect if you’re just starting out or if you have a few clients but want to build a more solid, profitable business.
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IS THIS ONLY FOR MILITARY ONLY?
Not at all! While many military spouse financial professionals take this course, it’s open to anyone who wants to build a portable financial coaching business.
Imagine What’s Possible
I know what it’s like to feel stuck—wanting more but unsure how to get there.
And I also know what it feels like NOW—having a thriving coaching business that supports my family and lets me work from anywhere.
You can do this too.
If you’re ready to:
✅ Take control of your career
✅ Build a flexible business that moves with you
✅ Make good money doing what you love
✅ Have a real impact on your clients’ lives
... then I’m ready to help you—every step of the way.
Let’s build your coaching business together!